We consider the problem of support recovery for sparse binary signals from noisy linear measurements. For sparse Gaussian measurement matrices we identify sufficient conditions on the minimal sample size for maximum-likelihood recovery in the high-SNR regime ds/p to infty, where p denotes the signal dimension, s the number of non-zero components of the signal, and d the expected number of non-zero components per row of measurement. Combined with known lower bounds, this yields an information-theoretic threshold of order slog(p/s) / log(ds/p), making explicit the price of measurement sparsity.